Biker Boyz
Word of mouth connector advocacy/amplification campaign to promote the feature film Biker Boyz.
Derek Luke
Character: Kid
Kid is the leader of the Biker Boyz. He’s out to prove his racing skills on the set and challenge Smoke, the racing master and King of Cali.
Other credits: The Antwone Fisher Story with Denzel Washington
Background: Luke worked in the gift shop at Sony in Los Angeles for five years before his acting career took off.
The buzz: This is Derek Luke’s breakout year. He’s going to be a major star.
Brendan Fehr
Character: Stuntman
Stuntman and Kid hookup first to hustle suckers into races they can’t win. Later, they become the founders of the Biker Boyz.
Other credits: Roswell (UPN and WB) , Breaker High (UPN), Millenium (Fox).
Background: Originally wanted to be a model, before getting his breakthrough role on the sci-fi TV show Roswell.
The Buzz: Fehr has the looks and talent to tackle leading roles in the future.
Lawrence Fishburne
Character: Smoke
Smoke is the reigning King of Cali. He’s the fastest, baddest dude on wheels. Eventually, Smoke and Kid square off to see who has more speed.
Other credits: Matrix, Boyz N the Hood, What’s Love Got to do With It, Apocalypse Now.
Background: Started acting when he was ten. His first role was on the ABS soap opera “One Life to Live”.
The Buzz: One of the most versatile actors around.
Orlando Jones
Character: Soul Train
A lawyer by day, Soul Train is a member of the Black Knights by night. He’s the Knight’s spokesman and Smoke’s closest friend.
Other credits: Evolution, The Replacements, Sticky Fingers, Mad TV (Fox)
Background: Started out as a comedy writer, not actor, for different television shows.
The Buzz: Jones is good funny, serious and anywhere in-between.