SEO? What about SOR?
SEO, or search engine optimization, can help draw people to your site. You load up your content with key words by which people search for what you offer, and voila, your hits increase.
But what happens once they get to your site? Does your marketing writing create a connection? Have you clearly communicated what you offer? And have you achieved this before your visitor has clicked on to the next site his search turned up?
There is only one legal way to gain custody of a Desert Tortoise in Arizona and that is through adoption. One does not simply walk in and walk out. One must first display one’s fitness for assuming such responsibility. But rather than my own personal makeup, what the Phoenix Herpetological Society seemed most concerned with was my yard. Did it have shade? Was it fenced in? Did it have room to roam? I had to take photos to prove it.
The greatest invention of the twentieth century is clearly air conditioning. But I would have never even known this had I not become an Arizonan. I would still be back East somewhere, overly impressed by nuclear power or the Internet or some such gadget, like the rest of 'em. The Internet, in case you’re wondering, requires A/C to keep its cool. So let’s don’t get the cart stuck in front of the horse, shall we.
Why freelance? The question comes up, particularly when clients are being difficult or hard to come by. Or both. Why bear the responsibility of being ones own business, when you could perhaps just as easily work under someone else’s roof, earn half the hourly rate, but halve your worry as well?
Freelancing through recession: How our puniness protects.
We freelancers are prone to posing. We blithely assume such titles as President, CEO, Founder and the like, when our only subordinates are ourselves, difficult as we may be to supervise. We regularly buttress our business identities with names suggestive of manpower and resources we do not possess. And we tend to pretend to office acreage, when we in fact work steps from our kitchen, usually without shoes on. All in the name of ambition, success, and a general sense of grownupness we feel we might otherwise lack.
